Trick to boost traffic to your website immediately

Search Engine Optimization

This is the best and authenticated way to improve traffic over website within short span of time. As you know very well if you do prefer unethical way to increase traffic in that case google can easily detect the fake traffic and after that you will have to face the dire consequences for the same.

Today I am here to represent an ethical way to boost the traffic over the website and this could be done by SEO - Search Engine Optimization 

 

SEO stands for Search Engine Optimization. SEO is all about optimizing (the way to get higher ranking by boosting genuine traffic ) a website and web application for search engines 

 SEO is a technique for:

1. Getting the top ranking in the search engine results
2.  Enhancing the genuine traffic on a website form search engine.
3.  Marketing by understanding however search algorithms of search engines work, and what human guests suppose and search through search engines.

SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.

If you are planning to do some basic regarding SEO, it is essential that you must understand how search engines work.

How search engine Works?

Search engines perform several activities in order to deliver search results.

Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).

Indexing of web pages – this is the way to process of creating index against all the fetched web pages of website and maintaining them into a database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

Proceeding of search engine - When a search engine gets the search request, the search engine processes the same, i.e. it compares the search string pattern in the search request with the indexed pages in the database.

Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

Fetching Search Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.

Note: - Search engine algorithms can easily detect the fake traffic over the website and disable the AdSense account. If required.

Search engine implemented mainly two zones related to traffic into algorithms

1)    Black zone

2)    White zone

Search Engine Copywriting?

SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.

The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called "doorway pages" that are created for the sole purpose of achieving high rankings.

Search Engine Rank?

When you search any keyword using a search engine, it displays thousands of results found in its database.

Page priority: -

A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is placing your web page on the first position, then your web page priority will be number 1 and it will be assumed as the page with the highest priority

SEO is the process of designing and developing a website to attain a high rank in search engine results.

What is On-Page and Off-page SEO?

Conceptually, there are two ways of optimization:

On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.

Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, directory submissions, search engines, link exchange, etc.

Categories of Keywords

Definition 1: - A keyword is a term that is used to match with the query a person enters into a search engine to find specific information. Most people enter search phrases that consist of two to five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive.

The following concepts related to keywords, help in optimizing the keywords on a web page.

Definition 2: - Keywords are the most important SEO element for every search engine; they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign.

Choosing the Right Keywords to Optimize For

It seems that the time when you could easily top the results for a one-word search string is centuries ago. Now, when the Web is so densely populated with websites, it is next to impossible to achieve constant top ratings for a one-word search string. Achieving constant top ratings for two-word or three-word search strings is a more realistic goal.

For instance, if you have a site about php, do NOT try and optimize for the keyword "php". Instead you could try and focus on keywords like "websites in php", "create website in php", “dynamic website in php" etc. Success for very popular one-two word keywords is very difficult and often not worth the trouble, it's best to focus on less competitive highly specific keywords.

The best way to choose or select the desire keywords for the websites

First way: - The first thing you need to do is come up with keywords that describe the content of your website. Ideally, you know your users well and can correctly guess what search strings they are likely to use to search for you. You can also try the Website Keyword Suggestions Tool below to come up with an initial list of keywords. Run your initial list of keywords by the Google keyword Suggestion tool

Second way (developed in WordPress): - Now the time has changed and now there is no need to feed customized keywords in the desire website on regular intervals. Due to limited networks for promotion and an administrator can think only specific keywords against the same might be the reason for not getting the top rank in the different search engines.

If you want to get the top ranking then you should have used the SEO plugins for improving the volume and quantity of traffic.

Important: -Yoast SEO plugin is the widely accepted WordPress plugin for enhancing traffic against the website and it can associate all the patterns which have been searched through search engine as keywords for increasing the traffic.

Note: - When choosing the keywords to optimize for, you need to consider not only the expected monthly number of searches but also the relevancy of these keywords to your website

Importance of Keywords:  

A keyword is a term that is being used to match with the user's pattern being entered into a search engine to find specific and desired information. Most people enter search phrases that consist of three to five words. 

Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive. 

The following concepts related to keywords, help in optimizing the keywords on a web page.

 

Keyword Density

1)     After you have chosen the keywords that describe your site and are supposedly of interest to your users, the next step is to make your site keyword-rich and to have good keyword density for your target keywords.

2)    Keyword density although no longer a very important factor in SEO is a common measure of how relevant a page is. Generally, the idea is that the higher the keyword density, the more relevant to the search string a page is. The recommended density is 3-7% for the major 2 or 3 keywords and 1-2% for minor keywords. Try the Keyword Density Checker below to determine the keyword density of your website.

 

3) Although there are no strict rules, try optimizing for a reasonable number of keywords – 5 or 10 is OK

Keyword Frequency

This is calculated as how often does a keyword appear in a website title or description. You should not repeat the keywords frequently. if you repeat a word too many times, you are be penalized for "spamming" or keyword stuffing.

Keyword Weight 

It refers to the number of keywords appearing on your web page compared to the total number of words appearing on that same page. Some search engines consider this while determining the rank of your website for a particular keyword search.

 

Keywords in Special Places

 Keywords are very important not only as quantity but as quality as well – i.e. if you have more keywords in the page title, the headings, the first paragraphs – this counts more that if you have many keywords at the bottom of the page. 

Note: - if you are repeating the same keywords many times. It will have to face the dire consequences for the same. You might get lower ranking in search results.  

The reason is that the URL (and especially the domain name), file names and directory names, the page title, the headings for the separate sections are more important than ordinary text on the page and therefore, all equal

If you have the same keyword density as your competitors but you have keywords in the URL, this will boost your ranking incredibly, especially with Yahoo!

Positions of keywords in URLs,File Names and Meta tag

If your site is about software, you will have “virus-software”, “antivirus-software”, or “visual studio software” as part of your domain name. For instance, if your site is mainly about framework software, it is much better to name your software site “visual studio software” than “create website”, 

For example, because in the first case you have two major keywords visual and studio in the URL, while in the second one you have no more than one potential minor keyword named as website.

You can associate your keyword along with domains. If your keywords come into the category of commercial then you should prefer.com domain and if your keyword or keyword of a website belongs to non- profitable organization then you should prefer .net domain

Keywords in Page Titles

The page title is another special place because the contents of the <title> tag usually gets displayed in most search engines, (including Google). While it is not mandatory per the HTML specification to write something in the <title> tag (i.e. you can leave it empty and the title bar of the browser will read “Untitled Document” or similar), for SEO purposes you may not want to leave the <title> tag empty; instead, you'd better write the page title in it

Keywords in Headings

Normally headings separate paragraphs into related subtopics and from a literary point of view, it may be pointless to have a heading after every other paragraph but from SEO point of view it is extremely good to have as many headings on a page as possible, especially if they have the keywords in them.

keywords in Meta tags

keywords can also be placed in meta tags for getting the higher rank in the search engine results. There is an option of keywords in meta tags where you can feed user's pattern as keywords for obtaining higher rank, 

note: - if your website not placing in top 10 ranking that means it has come into the category of DEAD WEBSITE because now you wouldn't get adequate amount of users on your website to enhance the traffic. 

Full procedure to place keywords in meta tags practically will be updated shortly